About 2-years ago when I started this newsletter the target trade alert had a market cap of $100 million with a price between $.01 – $5… and $5 – $7 trade alerts were the exception. The Q1 client satisfaction survey showed 90.7% of clients desired trades under $7.
The survey also illustrated my clients can be broken into 3 distinct groups.
1. Active day and swing traders = in chat to day trade and any swing trade alert works
2. Inactive swing traders = not in chat to day trade and fast moving swing trades don’t work, prefers swing trades like the 17% 10-day MM swing
3. Account builders = client can’t day trade because account is below $25,000 and is looking for more ideas between $.01 – $3
After the survey I realized I didn’t need to change much with my service to meet the needs of all 3 groups. All I needed to do was communicate better. The way I see it group 1 is taken care of with the way the service is currently run. It’s group 2 and 3 that I need to communicate better with.
Regardless of what swing trade I take it all starts with 3 distinct chart patterns: oversold, continuation and breakout. The alert cheat sheet should clearly communicate how I expect the trade to develop from the moment I get in. This is designed so you can mirror more effectively based on your schedule and where you are in the world. Remember, the goal is to make this service work for busy professionals, that’s how it all started when I left public schools about 2-years ago.
To make the communication even better, the nano – micro cap and small – mid cap master watch lists should be the cheery on top. Here’s how I intend to use those lists.
Each night or morning I’ll build 2 watch lists.
The first will be titled with the date as always and come from the small – mid cap master watch list.
The second second will be titled ‘Account Builders’ followed by the date and come from the nano – micro cap master watch list.
I will send alerts from both lists… trading as I am now, going after any swing trade I see that can make money. So why the 2 lists you’re wondering? Again, to improve communication. If I take a trade from the nano – micro list it could be much more explosive and payday could come sooner. If I take a trade from the small – mid watch list it’s probably going to be a longer swing like MM.
Group 1 continues to mirror all trade alerts, basically nothing changes but group 2 can now focus on the trades I think might play out like MM did. Finally, group 3 can focus on the ‘Account Builders’ watch list which will consist of smaller market caps and thus lower priced trades which can deliver higher percentage returns.
Of course any stock from either watch list can be held long but remember, all this is taking into consideration how it trades AFTER my alert, I hope that part makes sense.
For me there’s very little extra work here now that I’ve set all this up. I’ll just keep doing watch lists at night or in the morning and swing trading from those watch lists during the day, sending you the alerts as I go. As the client on the other end, the communication of how I expect a trade to develop should be much better. Of course what I expect and what happens is almost always going to vary trade to trade but the bottom line is, going in this gives you more information to determine if the JRCC breakout is for you or the long term MM swing.
This will start tonight with 2 watch lists and I’ll collect client feedback on it at the end of Q3. Again, nothing has changed with how I trade, the big change here is how I communicate each trade I take. See I don’t want group 2 ‘inactive swing traders’ chasing the JRCC breakout from work and getting stuck and frustrated when they could just wait for the next MM 17% 10-day swing. This new communication tool I’ve put in place should enable effective alert communication moving forward.
Here’s the alert cheat sheet and new master watch lists nano – micro cap and small – mid cap. I told you I collect client feedback for a reason and I’m extremely serious about making my newsletter #1 for busy professionals. Thank you for putting your trust in me and I hope you like this change to service.